"Dreamy, creamy pop with hooks-a-plenty" - NME

"Sighing choruses, skyward harmonies and more bounce than a beach ball... irresistibly swoonsome in a Teenage Fanclub vein" (4/5) - Uncut

The Afternoons are five friends bonded by a love of 60s pop, David Bowie...and a good curry!

A Radio 1 session led to their first single, A Change in Season, being chosen as an NME Singles of the Week ("A black and white film of a song; it hurts so good."). The band subsequently released a clutch of singles on Cardiff indie label FF Vinyl, as well as the 2001 album The Days We Found in the Sun ("The most fully formed low-key debut album since Belle and Sebastian's Tigermilk" - Metro). Also in 2001, after a Time Out preview of a London show, the Afternoons signed with Tokyo-based Excellent Records, who have subsequently released all their albums in Japan.

In September 2003 the band's second album, My Lost City, was described in 4/5 Drowned in Sound review as "a skyward-gazing celebration of love... skewed and insanely catchy." National monthlies such as Uncut also awarded the album 4/5.

The following summer saw the release of the Fading Fast EP, the title track of which was sung by Sub Pop artiste Rosie Thomas. In June 2005 the third Afternoons album, Rocket Summer, marked a poppier direction for the band, evoking - reviews noted - their love of American FM pop as well as more contemporary East Coast groups. The album was well-received worldwide, particularly amongst US pop fans (where the record sold out) and in Spain: indeed, last year Madrid label Rock Indiana released Baby, You Know the Deal; a selection of the Afternoons' second and third albums.  

The new album, Sweet Action, is a continuation of the Afternoons' quest for old-school pop thrills, its title cemented by the discovery that it is also the name of a glossy German pornographic magazine for women...!

The Afternoons play LIVE at Clwb Ifor Bach, Cardiff on FRIDAY, MARCH 7th - more dates TBA.

THE AFTERNOONS release their new single, DON'T TURN BACK c/w SECOND CHANCE, on MARCH 3RD 2008 and their new album, SWEET ACTION, on MARCH 10TH 2008, on Saturday Records, distributed by Shellshock

A Sweetie......Nik Moore on 020 8676 9540 / 07809 642044
Moore Publicity, 187 Mackenzie Road, Beckenham BR3 4SE /

nik@moorepublicity.co.uk